TikTok Made Me Play It

TikTok / 2022
Produced at TikTok
Role: Art Director / Designer / Animator

The animated title sequence crafted for the groundbreaking TikTok Made Me Play It event represents a fusion of creativity, innovation, and the vibrant spirit of gaming culture. Tasked with spearheading the art direction and animation language for the closing title sequence, the video embarks on a journey to encapsulate the event's essence of excitement and community.

Drawing inspiration from TikTok's dynamic platform, the sequence features a lively interplay of kinetic typography and iconic in-app symbols. This amalgamation not only pays homage to TikTok's influence but also reinforces the theme of fun content creation, echoing the event's mission to unite gamers worldwide through shared experiences.

Bold and striking color palettes, coupled with dynamic transitions, infuse the sequence with a sense of energy and momentum, driving the narrative forward. Each frame serves as a canvas for storytelling, weaving together the threads of gaming history, viral trends, and the collective excitement surrounding the event.

By leveraging the power of animation and innovative design techniques, the title sequence transcends traditional boundaries, offering viewers an immersive and captivating glimpse into the world of TikTok Made Me Play It. It stands as a testament to the creator's vision and expertise, setting the stage for a truly unforgettable gaming spectacle on a global scale.

Credits:

Art Direction: Joy Seet, Wesley Phung

Design: Joy Seet, Wesley Phung

Animation: Joy Seet, Wesley Phung

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