Made for TikTok Series
TikTok / 2023
Produced at TikTok
Role: Art director / motion designer
The animation package designed for the "Made for TikTok" series is a testament to creative ingenuity, seamlessly weaving together key branding elements and vibrant colors to elevate the visual identity of the series. This comprehensive suite includes captivating intro, outro, lower thirds, and title card animations that synchronize with TikTok's unique style.
This animation suite not only enhances the visual storytelling of the "Made for TikTok" series but also establishes a strong and recognizable brand presence that resonates with audiences.
Opening Title Sequence
The opening title sequence for "The Made for TikTok Series" marries TikTok's dynamic branding with rich textural and illustrative elements.The use of textural elements adds depth and warmth, creating a visually inviting atmosphere.
They not only unifies the series with the essence of TikTok but also establishes a strong and memorable visual identity that resonates with the platform's dynamic community.
Title Cards
We wanted the title card graphics to break apart the framing of the video while still live seamlessly over it. Ultimately we found a solution by using a large shape that would create depth within the title card.
Closing Title Sequence
The closing title sequence for "The Made for TikTok Series" is a dynamic conclusion that goes beyond typical shapes and colors, leveraging strong branding elements to highlight user creation on TikTok. The sequence prominently features icons like the record button and edit timeline, symbolizing the tools central to the creative process.
These elements are seamlessly integrated into the visual narrative, emphasizing TikTok's commitment to empowering users to become creators.
Client: Wolf-Den Studios
Design/Animation: Wesley Phung